Case Study: Lux Research
FinQore Revenue Cube Automation Boosts Efficiency by 85%.
"The net effect is that, instead of spending 40 hours building an Excel model, I now spend 8 to 10 hours analyzing it and providing investment recommendations to the business."
-Scott Wilson, CFO

Lux Research is a global research and advisory firm delivering subscription-based intelligence to Fortune 500 companies across the energy, manufacturing, and consumer sectors. With a complex revenue model and growing need for real-time granular insights, the finance team needed a smarter, more resilient way to manage its Revenue & Customer Cube and ARR metrics.
Before FinQore, Lux’s CFO and the finance team relied on static Salesforce exports and manual transformation of data in spreadsheets to track ARR performance. The ARR tracking process was time consuming and complex. Most critically, it made it difficult to dynamically drill down into product-level performance—limiting Finance’s ability to support strategic decision-making.
Automating Data Complexity While Deepening ARR Visibility
After evaluating multiple options, the CFO of Lux Research selected FinQore for its finance-first approach to automation and rock-solid data integrity. In just 45 days, FinQore replaced error-prone spreadsheets with a fully automated workflow that pulls CRM data daily, applies nuanced business rules—including complex FX logic—and delivers a real-time, product-level Revenue & Customer Cube plus ARR metrics. Finance is now the single source of truth, powering consistent insights for the executive team, operating team, and board.
“It's going to change how we perform, how we allocate resources now because we know at a product line level where the resources are needed to drive growth and where a product change is needed if a product line is not doing as well.”
Scott Wilson // CFO
Enabling Collaboration, Deeper Product-level Insights, and Faster Strategic Decisions with a Single Source of Financial Truth
The impact was immediate. Time spent on manual data prep and validation dropped by 85%, freeing the finance team to focus on analysis and forward-looking strategy. With accurate product-level visibility now available every day, Lux can make faster, more informed resource allocation and investment decisions—grounded in data, not instinct.